I found quite a few workplace blogs and articles about workplace blogs. The one I chose to read (because it sounded like it would be interesting) was titled "No Miracles Here: Tales of a Social Worker." The purpose of the blog was not stated anywhere, but from what I read it was mainly just for venting about her day. Here is the URL if anyone wants to take a look--http://nomiraclessw.blogspot.com/
The format and content of the blog was really casual. It was similar to a post on Facebook, but much longer. She used sarcasm often and a lot of jargon. Yes, Im sure the blog is mostly intended for other social workers, but it is available for anyone to read and most people don't understand the abbreviations. I also noticed a few misused words and inconsistent pronoun usage.
As for the type of audience of this blog, I only saw two comments, and both from other social workers. But that doesn't necessarily mean that this blog doesn't have other followers; it just means that those were the only two (recent) to leave comments.
In response to the "No Miracles Here" blog, I have to say I feel that it is very unprofessional. It seems to border the legallity line. A social worker bloging publically about how she feels about certain cases and bosses or co-workers, even though specifics were not given, seems like it is almost a violation of confidentiality. She even went as far to say that after discussing her "work and struggles with a friend over dinner and happy hour," that her friend asked how she dealt with certain knowledge of her cases and replyed that she "hoped the perpetrator of her client's sexual trauma would be shanked in jail." She claims that she said this jokingly, but then at the closing of the entry said she realized that that is what she really wished for. I'm pretty sure that a social worker talking about her cases in even the slightest detail is a violation of confidentiality, let alone unethical. And that statement about the perpetrator being shanked; suppose something of that nature did happen to that guy in jail or on the street, and someone linked to the case in some way, read that. Then it COULD be used in attempt to link her to the murder. I feel that her blog discredits her integrity, and her objectivity (which in that line of work is hard to control, I'm sure).
I also read a USATODAY.COM article about how blogging about work can get you fired. I don't think that anyone should blog any specifics about their careers. It is different if that blog is about tips on surviving or handling certain situations at work, or advice on handling difficult co-workers, or there are even plenty of leadership blogs. It is fine to say you had a horrible day at work, or a co-worker really irritated you, something kind of generic. I also think that if people you work with read your blog it may cause some tention and un-needed conflict in the work area, or be viewed as a form of bullying.
Some ideas I have for my blog are just to keep it generic and simple. I will never blog again after this class, at least not by choice. I would never blog about my career as an accountant for fear of breaching confidentiality laws or god forbid the client I "vent" about reads it. Also, because accounting is usually a very boring subject. If I need to vent about anything I have a husband, who has no real understanding of accounting, or I could keep a journal if I really just need to let it out.